It’s no secret that our society’s beauty standards have become unrealistic. The pressure to be perfect is hard on the people targeted by marketing firms, and we see this every day. Companies constantly Photoshop and distort the figures in their ads to sell not only a product, but an image. This unattainable image weighs harsh on viewers, and begs a very specific question: When it comes to Photoshop, how far is too far?
This shocking, recently released video reveals exactly how much Photoshop goes into an ad. The reverse time-lapse video shows the process of retouching the female body, and it opens our eyes to the manipulation of beauty. You won’t believe how far the media goes to distort the figure in the ad–the before and after shots are almost unrecognizable.
Every slice is beautiful.
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Lucky Jo
Lucky Jo is a former and current TSM writer who likes her men how she likes her coffee: way too hot and unforgivably bitter. She graduated from the University of Missouri in 2016, proving that C's do in fact get degrees. She now spends her days working for a social media marketing agency, hiking with her dachshund, and trying to bring back the scrunchie. Hate mail and goat memes can be sent to lucyjmulvihill@gmail.com.
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