Do you want a birthday card from Oprah? Want to be in her Circle of Friends? Well, it turns out all you have to do is subscribe to O, The Oprah Magazine to get birthday wishes from Oprah Winfrey herself…sort of.
Ladies and gents, Oprah is trying to save the publishing industry singlehandedly. Why? Because she is a god on Earth and we are not even close to worthy. That’s why, you naysayers.
Okay, maybe she’s just trying to save her own magazine, but whatever works. I’ll take as much of Oprah being fierce as I can get.
O Magazine has seen better days, Oprah-philes. The magazine has suffered declines in sales as well as in ad revenue, even though the subscriber rate has held steady at about 2 million. Let me say it again: 2 MILLION subscribers. For a magazine. In 2014. It’s a feat only Oprah can accomplish, naturally. But newsstand sales fell 24 percent in the second half of last year, and ad pages dropped 14 percent. Those are some deathly serious numbers, even though it seems like it was just yesterday that Oprah gave everyone on her staff an iPad and $10,000 for shits and giggles.
How will O Magazine survive this drop in sales? Enter O’s Circle of Friends.
O’s Circle of Friends is a new, tiered subscription model and fan club looking to capitalize on, well, everyone’s obsession with Oprah. And with the stuff the magazine’s giving away at each level, it might be onto something here.
For $39, Prime Subscribers receive a newsletter featuring a behind-the-scenes look at the magazine and special discounts on Oprah-approved products. Very reasonable. An extra newsletter! More Oprah!
Plus Subscribers also get a box of luxury beauty items curated by O’s editors, all for $99. Things are starting to heat up here.
If you REALLY want to show how much you love Oprah, the top-tier Premier Membership might be for you. For $199, you get tickets to her “The Life You Want” tour, a chance to test products for the magazine, and even–get ready for it–a birthday card from Oprah herself.
I would absolutely DIE if I got a birthday card from Oprah Winfrey. I’d brag about it and frame it as if I was actually close friends with her, rather than just someone who plunked down $200 solely to pretend we’re besties.
Either way, leave it to Oprah to change the game. Again. Forever.
[via Adweek]
Image via Rena Schild / Shutterstock.com
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