Engagement rings are total bullshit. Before De Beers launched perhaps the most successful marketing campaign in history in 1938, engagement rings weren’t the norm. Suddenly, it became commonplace to be presented with a big, fat diamond before saying “I do.” Guys are expected to spend three month’s salary on a ring, which is pretty insane if you think about it. Add on the fact that a diamond loses half of its value when your (now broke) future husband walks out of the jewelry store, and you’ll begin to wonder why we even participate in such an archaic notion as engagement rings.
Oh yeah. Because it’s pretty. Like, really pretty. And sparkly. And you get to show it off to all your friends and family so they can ooh and ahh at how pretty and sparkly it is.
Even though engagement rings are a load of shit, it’s still pretty rare for someone to get married without one. It’s become a part of our culture, whether we like it or not.
Jewelry designer Delfina Delettrez is trying to reinvent the engagement ring by creating engagement nose rings. And it’s not just a little diamond stud on the side of your nose. Delettrez is wanting to bring engagement septum rings into fashion. You know, the piercing that goes on the cartilage between your nose and makes you look like a bull. She says the jewelry is for a very specific type of bride who “nose what she wants.” Good one, Delfina. Nose humor — so punny.
A photo posted by Delfina Delettrez (@delfinadelettrez) on
It’s bold as hell, I’ll give her that. .
Image via Shutterstock