Video Leaked Of Phi Kappa Psi At UNL Branding Freshman

Phi Kappa Psi

Boys are weird. Case and point: branding. A video has been leaked of a guy who is allegedly a freshman Phi Kappa Psi at University of Nebraska-Lincoln being held down and branded by a group of guys who are allegedly UNL Phi Psi actives.

UNL spokesman told The Daily Nebraskan that neither the boy with the ass branding nor the person who posted the video are currently UNL students, but I say, what the fuck does it really matter? Branding is stupid, that’s real. I have no idea why someone would want to be burned as a means to feel a sense of belonging. BUT just because I don’t get why someone would want to be branded doesn’t mean that there aren’t people out there who do actually want to be branded.

I can name two guys here at headquarters who each have not one, but two fraternity brandings. They got one freshman year upon initiation as a way to bond with their new brothers. They got the other branding senior year, and I still don’t really understand why that happened, but I’ve seen the scars, so I know they’re real.

In both cases, the guys needed to be held down. You know why? Because branding hurts, and it hurts more if you move. In fact, you’re likely to be burned in a bigger area than intended if you move. So being held down is necessary.

[via The Daily Nebraskan]

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Veronica Ruckh

Veronica (@VeronicaRuckh) is the Director of Total Sorority Move for Grandex, Inc. After having spent her undergraduate years drinking $4 double LITs on a patio and drunk texting away potential suitors, she managed to graduate with an impressive GPA and an unimpressive engagement ring -- so unimpressive, in fact, some might say it's not there at all. Veronica has since been fulfilling her duties as "America's big," a title she gave to herself with the help of her giant ego. She has recently switched from vodka to wine on weekdays. Email her at

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