“I love your makeup, what is it?” “Well, I’m wearing my Kylie Lip Kit, Kyliner, Kyshadow… and my Kylighter!”
Besides the obnoxious “Ky” in front of all of the product names, most of Kylie Jenner’s products from her beauty line, Kylie Cosmetics are pretty great. The 19-year-old reality star turned makeup mogul has recently made a name for herself in the beauty world. Compared to most other celebrity run beauty lines and collaborations, Kylie’s products sell out in seconds; while others end up in the bargain bins of drug stores.
Since 2015, the star has stepped up her makeup game, evolving from her famous lip kits into a variety of other products. Either she realized that anything she slapped her famous name and dripping lips logo on was guaranteed to be a success; or she noted that the makeup world and amount of self-proclaimed “beauty gurus” were rapidly growing, so she needed more products to keep up with their extensive and expensive routines.
One of the biggest trends in the current world of makeup? Highlighting. You might as well be non-existent if you’re not walking around with sparkly, blinding and occasionally colorful sh*t swept across your cheekbones. Kylie is cashing in on our collective desire to all be unicorns by releasing Kylighter, her namesake highlighter.
Today, she teased six, fairly basic, highlighter shades; all with cutesy, dessert inspired names: Banana Split, French Vanilla, Cotton Candy, Salted Caramel, Strawberry Shortcake and Chocolate Cherry. The names are a far cry from some of her more sexual ones; such as a Lip Kit called “Love Bite,” inspired by the shade of a hickey, and a dual blush set with names “Virginity” and “First Date” because who doesn’t lose their virginity on the first date? I wonder if she’s reminiscing on experiences with Tyga.
If you’re excited to slap more Ky-products onto your face, these highlighters will be available on February 28 @3pm PST. Mark your calendars, since these babies will be sure to sell out quickly; because there’s nothing we all love more than Kylie Jenner and anything glittery..
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