Grandex laid off 90% of the staff writers yesterday. They are slashing the budget on the media side of the business and shifting focus to the retail side (Rowdy Gentleman, Lady, etc) which is where virtually all of their revenue comes from.
TFM and TSM were always just a loss-leader to promote the retail brands anyway. Grandex probably looked at their traffic analytics recently and realized that most of their retail sales are coming from people who go directly to Rowdy Gentleman, Lady etc. rather than being directed there from TFM and TSM. This is an indication that the brands are established and they can start slashing staff overhead and reducing content on the media side without hurting retail sales too much.
Yesterday Grandex fired 90% of the staff writers for TFM and PGP, and everyone from TSM except Veronica. They are shifting away from original media content and focusing on the retail brands (Rowdy Gentlemen, Lady, etc), which is where virtually all of their revenue comes from anyway. TFM/TSM/PGP were little more than loss-leaders designed to drive the target demo for Grandex’ retail brands to a centralized media/lifestyle site where they could promote these products and build brand awareness. Now that this has been accomplished and the retail side is generating steady revenue, they are slashing staff on the media side to cut labor costs. TFM and PGP are going to start farming out their content submissions to freelancers. TSM will do the same (if it doesn’t just get shut down entirely).
I hope their “restructuring” works out well for them after laying off their writers and then not telling their audiences and consumer base what the actual hell was going on. I don’t see the retail industry working out with only pissed off customers.
Grandex is restructuring, moving away from in-house content production for the websites and focusing more on the merchandising/retail end. All but a few staff writers have been laid off. TSM is probably getting shut down, sorry. This “article” was just an ad they sold before all the changes were announced.
tsm-type articles are being posted on pgp by veronica, 2notbrokegirls, drunk but not in love, and other remote tsm writers rn. I wonder if grandex decided to kill tfm and tsm and only update pgp…
Same thing with TFM, it was like mass hysteria on the site yesterday. Rob Fox finally had to respond saying that they weren’t going bankrupt and that a statement would either be released today or on their podcast (Thursday morning). My new theory is that most of the popular writers (The Rachel’s, Christina, Boosh, Dan, Siblings, ect.) were looking for new jobs because they felt they had outgrown the brand and their contracts expired. They all left and their freelance replacements were not hired for some reason. Others left because of creative differences or felt like people were being cheated. Sorry to keep coming up with conspiracy theories but as you can clearly see, I have too much time on my hands.
I’ve always wondered why Grandex hired so many in house writers over the last couple years for such a niche market. How big can you possibly get in the frat blog space? And what makes 10 in-house writers more financially beneficial to the company over 20 random remote writers? Also, it feels like every article would have like 40 likes on it(until grandex staff would add 500 to it) which probably isn’t good for business.
Ehmagosh!! I just looked on Rachel Varina’s twitter and she must of left too because there is no mention of Grandex on her social media accounts. I’m so sad right now. Srat Bro and her are the most consistent writers for this site. Is TSM becoming a sinking ship?!?!??!!! This is the last thing my PMS needs right now.
I have two theories. One is that Grandex is going bankrupt. If you notice there has been a general downward trend in likes through all three of their major sites. The majority of their staff probably just jumped ship before it was too late. The other is that everyone is taking this week off because of the holiday and Dan is having a quarter crisis and quit. The downward trend is just because we’re in the heat of rush/ the semester causing most of us to not have as much time on our hands to read the sites. I’m hoping it’s the second because my dream is to move down to Austin and write content for you guys one day. (Unfortunately for me marrying Dan was also factored in there, as I have a major crush on him.) Either way I feel like us loyal readers deserve an answer as to what is happening. I love you everyone who works at TSM, TFM, and PGP and really hope to see more of you.
soooo just FYI there’s an indie makeup company called shiro cosmetics that makes bomb ass eyeshadows and they have a harry potter collection (and a game of thrones one, and a lord of the rings one, and a hunger games one). the colors aren’t exactly the same as these, but it exists!!
Grandex laid off 90% of the staff writers yesterday. They are slashing the budget on the media side of the business and shifting focus to the retail side (Rowdy Gentleman, Lady, etc) which is where virtually all of their revenue comes from.
TFM and TSM were always just a loss-leader to promote the retail brands anyway. Grandex probably looked at their traffic analytics recently and realized that most of their retail sales are coming from people who go directly to Rowdy Gentleman, Lady etc. rather than being directed there from TFM and TSM. This is an indication that the brands are established and they can start slashing staff overhead and reducing content on the media side without hurting retail sales too much.
Yesterday Grandex fired 90% of the staff writers for TFM and PGP, and everyone from TSM except Veronica. They are shifting away from original media content and focusing on the retail brands (Rowdy Gentlemen, Lady, etc), which is where virtually all of their revenue comes from anyway. TFM/TSM/PGP were little more than loss-leaders designed to drive the target demo for Grandex’ retail brands to a centralized media/lifestyle site where they could promote these products and build brand awareness. Now that this has been accomplished and the retail side is generating steady revenue, they are slashing staff on the media side to cut labor costs. TFM and PGP are going to start farming out their content submissions to freelancers. TSM will do the same (if it doesn’t just get shut down entirely).
Sucks, but that’s business.
I hope their “restructuring” works out well for them after laying off their writers and then not telling their audiences and consumer base what the actual hell was going on. I don’t see the retail industry working out with only pissed off customers.
Grandex is restructuring, moving away from in-house content production for the websites and focusing more on the merchandising/retail end. All but a few staff writers have been laid off. TSM is probably getting shut down, sorry. This “article” was just an ad they sold before all the changes were announced.
Yeahhh this isn’t cutting it. We deserve an explanation for what has been going on.
So are they just going to ignore the fact that they last posted 2 days ago?
Someone put Grandex out of it’s suffering. This is getting pathetic.
tsm-type articles are being posted on pgp by veronica, 2notbrokegirls, drunk but not in love, and other remote tsm writers rn. I wonder if grandex decided to kill tfm and tsm and only update pgp…
But wait. TFM has posted articles today. Where is TSM???
Same thing with TFM, it was like mass hysteria on the site yesterday. Rob Fox finally had to respond saying that they weren’t going bankrupt and that a statement would either be released today or on their podcast (Thursday morning). My new theory is that most of the popular writers (The Rachel’s, Christina, Boosh, Dan, Siblings, ect.) were looking for new jobs because they felt they had outgrown the brand and their contracts expired. They all left and their freelance replacements were not hired for some reason. Others left because of creative differences or felt like people were being cheated. Sorry to keep coming up with conspiracy theories but as you can clearly see, I have too much time on my hands.
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I’ve always wondered why Grandex hired so many in house writers over the last couple years for such a niche market. How big can you possibly get in the frat blog space? And what makes 10 in-house writers more financially beneficial to the company over 20 random remote writers? Also, it feels like every article would have like 40 likes on it(until grandex staff would add 500 to it) which probably isn’t good for business.
We deserve an explanation
Grandex let go a large percentage of their writers. Check PGP article with like 85+ comments on it. Will give you a good idea.
Bold move to trust former secret service. Hopefully they don’t get distracted by their extracurricular activities again
Still not over my Regester crush tbh
Ehmagosh!! I just looked on Rachel Varina’s twitter and she must of left too because there is no mention of Grandex on her social media accounts. I’m so sad right now. Srat Bro and her are the most consistent writers for this site. Is TSM becoming a sinking ship?!?!??!!! This is the last thing my PMS needs right now.
I have two theories. One is that Grandex is going bankrupt. If you notice there has been a general downward trend in likes through all three of their major sites. The majority of their staff probably just jumped ship before it was too late. The other is that everyone is taking this week off because of the holiday and Dan is having a quarter crisis and quit. The downward trend is just because we’re in the heat of rush/ the semester causing most of us to not have as much time on our hands to read the sites. I’m hoping it’s the second because my dream is to move down to Austin and write content for you guys one day. (Unfortunately for me marrying Dan was also factored in there, as I have a major crush on him.) Either way I feel like us loyal readers deserve an answer as to what is happening. I love you everyone who works at TSM, TFM, and PGP and really hope to see more of you.
soooo just FYI there’s an indie makeup company called shiro cosmetics that makes bomb ass eyeshadows and they have a harry potter collection (and a game of thrones one, and a lord of the rings one, and a hunger games one). the colors aren’t exactly the same as these, but it exists!!